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The creative range of toys from ALEX make ideal gifts for children and offer a wide variety of imaginative, engaging toys and games.

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Mermaids in the Tub

Two cute mermaid squirters with a soft foam floating castle playset for bath time fun.

£10.99

Stack & Pour Cups

Set of 9 brightly coloured plastic cups for stacking or playing with in water.

£9.99

Bath Crayons Set

Colourful bath crayons for children to draw on bath or skin.
£4.99

Dirty Dog Squirters

Put these 3 soft, squishy dog squirters in warm water and watch the magic ink"dirt" spots disappear and reappear as they cool down!
£9.99

Bath Squirters - Ocean

Cheerful, soft ocean creature shaped bath squirters.
£6.99

Ready, Set, School Activity Kit

Simply bursting with fun activities for pre-schoolers with write & wipe books, lacing and tying activities, tracing, sticking, dot to dot, abc, 123, shapes and colours! Lots for little ones to learn and enjoy.
£17.99 £19.99
Out of stock

Magic Tracer

Designed to enable children to trace without tracing paper! Place the image on one side, tilt the reflector and trace the image, supplied with 5 pictures, sheets of paper and pencils.
£12.99

DIY Card Crafter

Bumper 250-piece card making kit with 12 cards and envelopes and bursting with craft supplies.

£14.99

Selfie Journal

Create an awesome hardback selfie journal and decorate it with stickers, gems, pictures and sketches #loveit!

£13.99

Paper Chain Dolls

A new variation of traditional paper chain dolls.

£4.99

Paper Plate Bugs

A paper plate bug activity kit from Alex
£10.99

Easy Spin Pottery Wheel

Hands-free, easy to use pottery wheel with shaping tools, water spray, paint, brush, glue and decorative trimmings, all set into a work console with foot pedal.  A fantastic set for the first-time potter with storage to keep everything easily to hand.  Includes soft air-drying clay.

£29.00

Knot-a-Quilt Pattern

Create a snuggly fleece blanket, with a bright patchwork of patterns and colours and no sewing!

£21.99

Flipper Foot Champions Pinball

Beautifully made and finished wooden flipper football game. Flip the ball and see who can score the most goals!

£37.00 £47.00
Out of stock

Learn to Dress Monkey

Soft and cuddly monkey to dress and love.  With 11 different activities – from zips and poppers to lacing shoes and removeable clothes this is a fantastic aid to promoting independence and learning the skills involved in dressing.

£29.00