In a digital world, online child safety is more important than ever. The rise in technology has seen a new generation of children grow up staring at tech toys, and gadgets – not to mention looking at smartphones from a young age. While these children may have more knowledge of technology than previous generations, they are still vulnerable to online dangers and should be monitored.

Here at Mulberry Bush, we prioritise online safety for children. Our toys and games are all designed with children in mind. We aim to sell innovative and safe toys, for young children from preschool to tweens.

After all, one of the most important contributions parents can make to their child’s development is to expand their knowledge and introduce them to technology and innovation whilst keeping them safe.

Often parents keep children safe via online parental controls. Parental controls are features that provide parents with the ability to monitor their child’s internet usage, usually in the form of an app, as well as restricting them from certain types of content that could be harmful.

Mulberry Bush recommends an age-appropriate gift

With our experience of the issues surrounding parental control of access to modern technology, we were recently invited to be involved with a new campaign from Mobile Phones Direct based around the best gifts for children that were age-appropriate, as well as safe and parentally protected. Having noticed an increase in the demand for tech gifts and toys, they have created an age-appropriate gift guide, split into age groups.

As toy experts, Mobile Phones Direct asked to feature us in their How to Choose an Age-Appropriate Children’s Gift blog post, where Director, Paul Copeland recommended a gift for 13-16 year olds, using his experience of tech toys.

Paul’s recommendation was uniquely useful for picking a gift that will provide education and entertainment to children, while keeping them safe online. His comments also helped Mobile Phones Direct understand more about Mulberry Bush and why they stock such great gifts.