There’s something extra special about a really soft, huggable toy — the kind children instantly fall in love with and treasure for years. Some of the most sought-after soft toys have become incredibly popular, which can make certain designs tricky to track down (and sometimes surprisingly expensive on resale sites!).
The good news? You don’t have to search high and low or pay inflated prices to find a cuddly companion worth gifting. We’ve gathered a few of our favourite soft toys that are beautifully made, wonderfully cuddly, and fairly priced — perfect for birthdays, Christmas, or just because.
And if you’re hoping to find a few of those much-loved branded toys everyone talks about, we do still have a very small selection left in stock — but once they’re gone, they’re gone!
Cuddly Dogs & Cats
Dogs and cats are always favourites for plush companions, and these friendly faces are ready for cuddles galore. Each one is beautifully made, with thoughtful details that make them stand out — and several can even be personalised to create a one-of-a-kind keepsake.
Julius the Dog
Julius is a cheeky little pup with floppy ears, a soft cream-coloured velour coat, and black patches that give him real character. He comes dressed in a removable romper suit and has long, dangly limbs that make him easy for small hands to hold and cuddle. Crafted with the exceptional quality you’d expect from French brand Moulin Roty, Julius measures 30 cm tall and is safe from birth — an irresistible first friend for babies and toddlers alike.
Personalised Dog Soft Toy
No shaggy dog stories here — this handsome honey-coloured pup is soft, cuddly, and perfect for bedtime hugs. Made from high-quality plush fabric, he can be embroidered with a name of your choice (up to 8 characters) for a truly personal touch. A discreet zip at the base allows the inner padding to be removed, transforming him into handy pyjama storage too! Measuring 42 cm in height and suitable from birth, he’s adorable and practical — a thoughtful gift that little ones will adore.
Personalised Squidgy Brown Dog
This irresistibly soft velour dog cushion is the perfect mix of cute and comforting. Designed with safe embroidered and appliquéd features, it’s gentle enough for the youngest children and oh-so-huggable for everyone else. Add a personal touch by having a name (up to 7 letters) embroidered across the front, turning it into a treasured keepsake. At 24 cm high and 25 cm wide, it’s a lovely size for cuddling at bedtime or popping on a nursery shelf.
Personalised Squidgy Ginger Cat
For feline fans, this ginger cat version of our squidgy soft toy is every bit as charming. With embroidered whiskers, soft velour fur, and the option to personalise it with a name of up to 7 letters, it’s a wonderful way to make a child feel special. Perfect for cuddles, story time, or simply brightening up a bedroom, this little cat is ready to be loved from birth.
Classic Bears
A traditional teddy bear never goes out of style. Whether it’s a comforting bedtime companion or a lifelong keepsake, these bears combine timeless charm with the softness and quality that make them impossible to resist.
Little Peeps Heidi Bear
Small in size but big on charm, Heidi Bear is the sweetest miniature teddy you’ll ever meet. At just 10 cm tall, she fits perfectly in the palm of your hand or inside her own matchbox-style box — ready to take on adventures, sleepovers, or to keep tucked safely in a school bag. Part of the charming Little Peeps collection, Heidi is one of a handful of beautifully crafted mini companions to discover. Why not start your own soft toy tradition — or pick a favourite to gift and begin a new collectable story? Suitable from birth.
Bonnie Brown Bear
Cuddle up with the timeless charm of Bonnie Bear! This traditional brown teddy boasts soft, textured plush fur, cute button eyes, and a stitched smile that’s full of character. At 33 cm tall, she’s the perfect size for snuggles and makes a lovely gift for children of all ages — or for anyone who still believes you’re never too old for a teddy bear.
Personalised Blue Bear Comforter
The sweetest companion for sleepy snuggles, this charming bear comforter is made from the softest white plush with gentle blue trim. The little bear (9 cm tall) holds a soothing velour blanket that can be embroidered with a child’s name of up to 9 letters — a thoughtful way to make bedtime even more special. Safe from birth and perfectly sized for tiny hands, it’s a beautiful keepsake that will comfort and calm for years to come.
Bunnies & Rabbits
Soft-eared bunnies have become iconic in the world of plush toys, and our take on this timeless favourite is full of charm.
Sylvain Rabbit
Sylvain is a soft velour rabbit with long limbs, floppy ears, and an embroidered face full of personality. Dressed in a removable romper suit, he’s crafted to the highest standards by Moulin Roty — a brand known for creating heirloom-quality toys. At 30 cm tall and suitable from birth, Sylvain makes a wonderful first friend, ready for years of cuddles and adventures.
Adorable Dolls
Soft dolls make wonderful companions — comforting, easy to cuddle, and great for encouraging imaginative play.
Marty Ragdoll
Meet Marty, an enchanting ragdoll with auburn woollen hair tied in pink ribbons and a gentle embroidered smile. She wears a removable floral dress with a tiny cardigan and matching knickers, all crafted from beautifully soft fabrics. At 35 cm tall, she’s perfect for little arms to hold, style, and cherish — a timeless friend who inspires gentle role-play and hours of make-believe fun. Suitable for ages 3 and up.
Baby Lilli Doll
Lilli is a snuggly fabric baby doll designed for comforting cuddles and nurturing play. Dressed in a removable white fleece babygrow and nappy, with light brown wool hair and delicately embroidered features, she’s made to be hugged and loved at bedtime and beyond. Standing 32 cm tall, Lilli is soft, gentle, and perfect for introducing little ones to caring play from age 3 plus.
Beautifully Made Soft Toys to Treasure
Whether you’re shopping for a new baby, a birthday surprise, or simply a gift to make someone smile, our collection of beautifully soft toys has something for everyone. Each one is designed to be cuddled, loved, and treasured — the way the very best soft toys should be.
And if you’re hoping to find a few of those famous plush characters that everyone adores, you’ll still find a limited selection available here at Mulberry Bush — but be quick, as they won’t be around for long!
