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Pretend play is where children use their imaginations and embrace their creativity. Our range of toys, costumes and games are perfect for children’s imaginative role play and provide hours of fun for all.

Role Play Toys for Children

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Robot Construction

Robot Construction set with 17 colourful wooden pieces to mix and match to create 3 different robots.

£24.99

Excalibur Castle Bundle

Special offer! Buy our majestic Excalibur Castle Package - Excalibur Castle (90196) and Knights (179005) and save £6.00!

£82.00
Out of stock

Tree House Engineering & Design

Children will love building this brilliant tree-house set over and over again developing critical thinking and problem solving skills with this fantastic STEM engineering set.

£16.99

Cobblestone Farm

Cobblestone Farm is a delightful, brightly coloured wooden toy farm for children.

£65.00

Activity Mecaniko 81 pcs

Durable 81 piece plastic construction kit.

£17.99

Mosaic Art 3D

A fun way to create 2D & 3D designs

£22.99

Design & Drill Stem Garden

Build your garden and watch it bloom!  Such a clever idea – design you garden by planting stems, drilling the petals on top and watching them grow before your eyes

£29.00

Lottie Doll- Be Kind

The "Be Kind" Lottie doll wears a modern, relaxed outfit and encourages kindness.

£21.99

Cleaning Set

A 6-piece wooden cleaning set for little ones with storage stand.  Incudes: brush, duster, mop, dustpan and brush all with wooden handles for hours of role play, keeping the home spick ‘n’ span!

£37.00

Country Play Kitchen - Pink

Superb quality large wooden country style kitchen with loads of interactive features.

£145.00

Fun Bricks 100 pieces

The perfect building block for younger children – simple to push together and disconnect with the pliable, tactile and durable brush like connections. 100 assorted pieces in bright colours.

£18.99

Magneti'book - Crazy Faces (girls)

Create crazy girls faces using magnetic features and accessories on a magnetic scene by copying the enclosed cards or inventing your own.

£17.99

Onesies Funzies

An Our Generation doll accessory set, for dolls of 46 cms.  A fun bedtime onesie and breakfast cereal accessories.

£18.99

Gingerbread Man Hand & Finger Puppet Set

A Gingerbread Man hand puppet with four cute finger puppets.

£22.99

Face Paints - Nature

Set of 6 face paints that meet cosmetic standards.

£6.99

Farm Tour

A set of chunky cards to create a farm with a grassy path to travel around, 6 farm building cards and 6 wooden figures.

£16.50

Deluxe London Bus

All aboard for Trafalgar Square!  Stunning wooden London double decker bus in traditional red livery with peg people driver, conductor and 14 passengers.  Top removes for easy access to both floors.

A handmade, Fair Trade product, made in Sri Lanka from sustainable rubberwood.

£59.00

Tamera Riding Doll

Our Generation Deluxe Collection Tamera and “A Summer of Riding”.  An 18” doll with soft body, poseable limbs and long blonde hair, chapter book and accessories set.

£59.00

Palomino Foal

Loyal foal with grooming accessories for Our Generation dolls or other 46 cm dolls.

£32.00

Wooden Make Up Set

Twelve piece wooden pretend play make-up set, including pink padded zippered case.

£20.99

Buddy Builders

There’s so much to do with this 32 piece set of colourful people, you can build, stack, colour or shape match and count and they all stack neatly away in big lidded pot!

£17.99

Red Riding Hood Hand & Finger Puppet Set

Red Riding Hood hand puppet with 3 finger puppets.

£22.99

Snow White & Seven Dwarves Puppet Set

Snow White hand puppet with 7 dwarf finger puppets.

£22.99

Shark 3D Mask Card Craft

Create a 3-D card dressing up mask by bending and slotting together pre-cut card pieces to make a shark mask. 

£5.99

Magneti'book - Crazy Faces (boys)

Create crazy boys faces using magnetic features and accessories on a magnetic scene by copying the enclosed cards or inventing your own.

£17.99

UFO Colour Changing Flyer

An incredible hovering, colour changing, indoor UFO.  The UFO illuminates with bright flashing LEDs, creating awesome light effects, perfect for day or night flight. 

£9.99

Fairy Light Garden

An enchanting fairy garden playset, to create a beautiful home for fairies and their little friends and grow their garden to play in.  

£32.00

Make-Up Kit

Practice the skills of a make-up artist and paint fabulous faces and nails using this exciting make-up set.

£5.99

Face Paintoos - Party Pack

Twenty animal themed face tattoos that are easy to apply and wipe off with great results every time!  Perfect for parties, dressing up and role play.

£21.99

Rabbits School Play Set

Cute wooden school playset with 8 little rabbits eager to learn, 1 teacher, four benches and a blackboard.

£27.00

Grow Your Own Mini Dinosaur Garden

Build a pop up miniature garden with real cress seeds to grow

£7.50

Little Shop

A gorgeous little wooden 15-piece shop set with plenty of accessories to play shops for hours!  The fold up shop contains: parasol, counter with scales and till,  an ice cream cart, shop keeper and more!

£33.00

Aftershock! Earthquake Lab

Brilliant 53 piece set of quaking, shaking, building-breaking fun!  Assemble your structure and put it to the test on a motorized shake table with real quake action. 

£27.00

Robo Alive Snake Orange

Very realistic, battery operated slithering snake with moving eyes and flicking tongue!  

£15.99

Storytelling Game for Children

A delightful set of 6 puzzles, beautifully detailed with a fantasy settings

£12.99

Workbench Compact (Pastel Coloured)

Attractive Scandinavian styled wooden work bench in soft colours.  Challenge children’s dexterity by practising twisting, sawing and screwing the pieces together to develop their fine motor skills.

A 22-piece set with lots of wooden pegs, screws, nuts and tools to assemble the workbench, take it apart and do it all again!

£59.00

Reusable Sticker Book - Dinosaurs

Reusable dinosaur sticker book with 8 colourful scenes and 150 stickers.

£2.99

Vanity Bag

A soft padded vanity bag with a wooden beauty kit.

£23.00

Face Paints - Metallic

Set of 6 face paints that meet cosmetic standards.

£6.99

Make a Dinosaur - Stegosaurus

Clever modelling set, build a wooden skeleton and add the air-drying modelling clay to create a realistic Stegosaurus.

£14.99

Construction Equipment -NEW

Essential kit for busy builders – tools and accessories for any toy building site.

£22.99

Convertible - Dinosaur

A brilliant book and playmat set that converts to a 3D dinosaur for roarsome fun!

£14.99

Rainbow Fairy Tin Tea Set

A very pretty 10 piece tin teaset and case, with an enchanting pattern of rainbows and unicorns.

£18.99

Mini Hospital Playset

A cute little wooden fold and go hospital with doctor, nurse, poorly teddy and medical equipment.

£29.00

Mechanics Laboratory - Vehicles

Discover the secrets of mechanics, experiment with levers, cogs and pulleys and assemble different models with increasing difficulty levels.

£27.00

T-Rex 3D Mask Card Craft

Create a 3-D card dressing up mask by bending and slotting together pre-cut card pieces to make a T-Rex mask. 

£5.99

Dinosaur Island

Dinosaur Island is a multi level wooden dinosaur playset, beautifully illustrated and complete with dinosaurs for maximum fun.

£72.00

Fancy Pal Penguin Bag

Cute and cuddly soft blue penguin chick in a richly decorated fabric bag.

£11.99

Role playing toys for children

Children love to pretend. Pretend play is great fun for all children and essential for their development. Whether they are dressing up, playing with puppets or pretend food, playing shop, or imagining they are a fairy, princess or pirate, the fun never ends when children are pretending! Let their imaginations go wild with our wide range of role play toys for children.