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Pretend play is where children use their imaginations and embrace their creativity. Our range of toys, costumes and games are perfect for children’s imaginative role play and provide hours of fun for all.

Role Play Toys for Children

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Robot Construction

Robot Construction set with 17 colourful wooden pieces to mix and match to create 3 different robots.

£21.99

Tamera Riding Doll

Our Generation Deluxe Collection Tamera and “A Summer of Riding”.  An 18” doll with soft body, poseable limbs and long blonde hair, chapter book and accessories set.

£49.00

Lottie Doll - Stargazer

Dressed for a cold winter night, ready for stargazing with her telescope.

£20.99

Lottie Doll - Autumn Leaves

Lottie doll with blonde hair and a lovely winter outfit to wrap up warm. 

£17.99

Mini Pirate Ship Playset

A 12 piece wooden playset for pirates and landlubbers!  Assemble the chunky wooden pirate ship and use the 10 play pieces to inspire imaginative play. 

£27.00

Face Paintoos - Party Pack

Twenty animal themed face tattoos that are easy to apply and wipe off with great results every time!  Perfect for parties, dressing up and role play.

£21.99

Snow White & Seven Dwarves Puppet Set

Snow White hand puppet with 7 dwarf finger puppets.

£21.99

Haynes Sports Car Construction Kit

Timeless, top-quality construction set to build a sports car, compatible with other brands and systems.  288 pieces of stainless steel and plastic, with all nuts, bolts and specialist tools and clear Haynes instructions.

£19.99

Gingerbread Man Hand & Finger Puppet Set

A Gingerbread Man hand puppet with four cute finger puppets.

£21.99

Excalibur Castle

A wonderful wooden castle with working drawbridge and detailed baseboard from Le Toy Van.

£70.00

Fun Bricks 100 pieces

The perfect building block for younger children – simple to push together and disconnect with the pliable, tactile and durable brush like connections. 100 assorted pieces in bright colours.

£17.99

Mosaic Art 3D

A fun way to create 2D & 3D designs

£21.99

Mini Mechanic Kit In a Tin

A traditional metal construction kit for building three different models, a plane, helicopter or vehicle, complete with instructions and tools, supplied in a gift tin.

£10.99

Roly the Laughing Dog

Everybody loves Roly!  The loveable shaggy dog rolls over and laughs while his mouth opens and closes – hilarious fun and giggles.  

£18.99

Robo Alive Snake Orange

Very realistic, battery operated slithering snake with moving eyes and flicking tongue!  

£15.99

Tree House Engineering & Design

Children will love building this brilliant tree-house set over and over again developing critical thinking and problem solving skills with this fantastic STEM engineering set.

£15.99

Make-Up Kit

Practice the skills of a make-up artist and paint fabulous faces and nails using this exciting make-up set.

£5.99

Onesies Funzies

An Our Generation doll accessory set, for dolls of 46 cms.  A fun bedtime onesie and breakfast cereal accessories.

£16.99

Magneti'book - Crazy Faces (boys)

Create crazy boys faces using magnetic features and accessories on a magnetic scene by copying the enclosed cards or inventing your own.

£16.99

Mighty Mini Band

Toddlers love exploring sounds and rhythms as they play around with music and with this brilliant set they will be a one-man band!  A wooden base on low legs with a drum, scratch board, glockenspiel and cymbal with two sticks and a clapper. 

£30.00

Unicorn Wishes Pyjamas

An Our Generation doll accessory set, for dolls of 46 cms.  A set of cosy pyjamas, snuggly socks and a fleecy unicorn to hug.

£16.99

Mini Digger in a Tin

Build a mini digger, complete with moveable bucket and liftable cab.  A traditional metal construction kit, complete with instructions and a screw driver in a neat gift tin.

 

£6.99

Alfie Magnetic Dress Up

A wooden doll figure with stand to dress with 7 fun magnetic outfits.

£15.99

Robot in a Can - Yellow

Awesome remote controlled yellow mini robot in a can and the base of the can doubles as the remote control to move him backwards and forwards!  

£9.99

Stems - Pack 20

Intriguing pieces of flexible plastic with knobbly shapes that interlock to build incredible 3D shapes. 

£8.99

Mechanics Lab - Aeroplanes & Helicopters

Assemble 10 different models with levers and gears, take them apart and build another, each with growing levels of difficulty.  

£21.99

Magneti'book - Crazy Faces (girls)

Create crazy girls faces using magnetic features and accessories on a magnetic scene by copying the enclosed cards or inventing your own.

£16.99

Pocket Magic - All 4 Sets

Four classic magic tricks, buy 3 get 4th free!

£8.97

Dinosaur Island

Dinosaur Island is a multi level wooden dinosaur playset, beautifully illustrated and complete with dinosaurs for maximum fun.

£60.00

Peg Garden

Young minds will blossom with imagination and creativity using these 27 garden themed pegs to plant and stack to fill your garden with flowers and cute insects. 

£20.99

UFO Colour Changing Flyer

An incredible hovering, colour changing, indoor UFO.  The UFO illuminates with bright flashing LEDs, creating awesome light effects, perfect for day or night flight. 

£9.99

Pirate Kaleidoscope

Robust tin kaleidoscope with pirate themed illustrations.

£6.99

Robo Alive Lizard Green-Blue

Very realistic, battery operated lizard with authentic running movement.  

£15.99

Red Riding Hood Hand & Finger Puppet Set

Red Riding Hood hand puppet with 3 finger puppets.

£21.99

Cleaning Set

A 6-piece wooden cleaning set for little ones with storage stand.  Incudes: brush, duster, mop, dustpan and brush all with wooden handles for hours of role play, keeping the home spick ‘n’ span!

£29.00

StikBot Zanimation Studio Pets

You create, you animate, you share!  Bring your imagination to life and create your very own stop-motion video with a Stickbot and his pet as the stars.

£22.00

Magnetic Racer

Push or pull the Magnetic Racer with the Mini Mighty Magnet.  It works through table tops too!

£4.99

Carpentry Construction Set

Make incredible wooden constructions with pre-cut and drilled wooden parts, using the examples on the box as inspiration.  Add the finishing touches with the pre-cut foam pieces and let your creativity run wild!  Also includes wooden hammer and special plastic pegs.

£18.99

Cobblestone Farm

Cobblestone Farm is a delightful, brightly coloured wooden toy farm for children.

£60.00

Voice Changer

Wicked gadget with 10 different voice changing effects that amplifies and distorts your voice as you laugh, sing, talk or shout!

£14.99

Convertible - Police Car

Is it a book? Is it a playmat? Is it a 3D police car?  Brilliant - it's all three!  A sturdy book that converts into a police car and a playmat for hours of play.

£12.99

You've Been Pranked

The perfect present for pranksters!  A collection of 35 old and new practical jokes for laughter, screams and horrified faces.  Pranks include Smashed Egg, Ice Cubes with Flies, Cockroaches and Snotty Snot.  There are lots of ideas for pranks too!

 

£21.99

T4 Transforming Solar Robot

Build your own solar robot that transforms into 4 different moving robots!

£15.99

Build a Giant Dinosaur

The amazing reversible giant T-Rex that you can build inside out and outside in.

£13.99

Make a Dinosaur - Stegosaurus

Clever modelling set, build a wooden skeleton and add the air-drying modelling clay to create a realistic Stegosaurus.

£14.99

Elsie Magnetic Dress Up

A wooden doll figure with stand to dress with 7 fun magnetic outfits.

£15.99

Robot in a Can - Blue

Awesome remote controlled blue mini robot in a can and the base of the can doubles as the remote control to move him backwards and forwards!  

£9.99

Activity Mecaniko 81 pcs

Durable 81 piece plastic construction kit.

£16.99

Role playing toys for children

Children love to pretend. Pretend play is great fun for all children and essential for their development. Whether they are dressing up, playing with puppets or pretend food, playing shop, or imagining they are a fairy, princess or pirate, the fun never ends when children are pretending! Let their imaginations go wild with our wide range of role play toys for children.