Pretend Play Toys

Pretend play is where children use their imaginations and embrace their creativity. Our range of pretend play toys, costumes and games are perfect for children’s imaginative role-play and provide hours of fun for all.

Fairies in the Garden - Tea Party Set image 1 Fairies in the Garden - Tea Party Set image 2
Fairies in the Garden - Tea Party Set
A gorgeous 15-piece tin tea set, presented in a sturdy cardboard suitcase, all in a deep teal and floral fairy design.
£23.99
Fairy House Playset child playing with a Fairy House Playset
Fairy House Play Set
Immerse yourself in the magical world of fairies with this pretty wooden fairy house play set. The durable 18- piece set has a removeable magnetic front, wooden pieces, characters and carry handle, great for take along play as everything stores inside for travel.
£29.00
Police Dress Up image 1 Police Dress Up image 2
Police Dress Up

Police dress up set with tabard, adjustable cap and ID badge, with wooden walkie talkie, torch, hand-cuffs and notepad.  Very arresting!

£29.00
Firefighter's Helmet image 1 Firefighter's Helmet image 2
Firefighter's Helmet

Bright red Fire Chief helmet for children.

£8.00
Construction Equipment image
Construction Equipment

Essential kit for busy builders – tools and accessories for any toy building site.

£27.00
Buddy Builders image 1 Buddy Builders image 2
Buddy Builders

There’s so much to do with this 32 piece set of colourful people, you can build, stack, colour or shape match and count and they all stack neatly away in big lidded pot!

£19.99
Rainbow Sparkle Flower Fairy Set image 1 Rainbow Sparkle Flower Fairy Set image 2
Rainbow Sparkle Flower Fairy Set
A stunning sparkling flower fairy outfit in a rainbow of colours, with tutu, wings and flower garland.
£21.99
Sparkle Fairy Flower Set image 1 Sparkle Fairy Flower Set image 2
Sparkle Fairy Flower Set
The most beautiful pink, sparkling flower fairy outfit, with tutu, wings and flower garland.
£21.99
Rainbow Fairy Musical Tea Set image 1 Rainbow Fairy Musical Tea Set image 2
Rainbow Fairy Musical Tea Set
An enchanting tin tea set in a sturdy suitcase style box, beautifully decorated with rainbows, unicorns and all things pretty! Open the lid to reveal the matching tray, 4 cups and saucers with a magical musical teapot, that plays “you are my Sunshine” as you pour.
£32.00
Rainbow Fairy Tin Tea Set image 1 Rainbow Fairy Tin Tea Set image 2
Rainbow Fairy Tin Tea Set

A very pretty 10 piece tin teaset and case, with an enchanting pattern of rainbows and unicorns.

£23.99
Rainbow Fairy Playbox image 1 Rainbow Fairy Playbox image 2
Rainbow Fairy Playbox

A delightful fold-up fairy house with 6 rooms, 18 wooden play pieces, and carry handle, all beautifully detailed with rainbows, fairies and more!

£40.00
Dentist Play Set image 1 Dentist Play Set image 2
Dentist Play Set
Everything you need to keep your smile bright with realistic dentist care essentials. The perfect way to practice good dental care on pretend teeth. 25 piece set with many ways to play.
£33.00
Medic Dress Up image 1 Medic Dress Up image 2
Medic Dress Up

Let’s pretend to be a…… doctor, vet, dentist or nurse, you can be all of these with the Medic Dress Up Set.  A set of scrubs (jacket & adjustable trousers) with plasters and wooden thermometer, syringe, pocket watch, clipboard and stethoscope.

£29.00
Hair Salon image 1 Personalised Hair Salon
Hair Salon
Take your favourite doll to the hair salon for the ultimate pamper session. 22-piece wooden set including hair salon stand with quality wooden accessories to clip, trim, colour and straighten in pretend play. Also includes a magnetic hair style guide and fold out hair magazine. Requires adult assembly.

Personalise this item with an engraved name or message up to 23 characters for an additional £8.00.

 

If adding personalisation allow 10 days for delivery. See our Terms & Conditions for personalised items.

£75.00
Hairdresser & Barber Kit image 1 Hairdresser & Barber Kit image 2
Hairdresser & Barber Kit
Ten pieces of wooden hairdressing and barbering kit to inspire your child’s imagination through role play. This beautifully crafted wooden set contains wooden hairdryer, clippers, scissors and comb, with sprays and wax for endless enjoyment. Complete with cotton storage bag.
£32.00
My Little Dog in a box My Little Dog contents
My Little Dog
An adorable toy dog in the softest tufty fabric with everything you need to care for him, presented in a sturdy suitcase. Set includes: Dog, ball, grooming and feeding equipment, all made in robust wood with painted details.
£35.00
Soft Dough Hairdressing image 1 Soft Dough Hairdressing image 2
Soft Dough Hairdressing
Squeeze soft dough through the head moulds – the more you squeeze – the longer the hair. Cut into wacky styles. 2 x 2-part moulds, 2 pots of dough and 1 pair safe scissors.
£11.99
Large Chimpanzee Puppet image 1 Large Chimpanzee Puppet image 2
Large Chimpanzee Puppet

Large Chimpanzee Puppet with silky fur and working mouth!

£42.00
Little Bluebird Theatre with all the pieces Little Bluebird Theatre in action
The Little Bluebird Theatre
24-piece painted wooden tabletop theatre with characters, 2 reversible, interchangeable stage backdrops and set pieces. Everything you need to perform popular fairytales or for imaginative play. All pieces sore away in a canvas bag in the drawer for easy storage.
£34.00
Glow in the Dark Build a Fort Children building a glow in the dark fort
Glow in the Dark Build a Fort
Explore your creativity and make dens, tunnels and much more with this clever 85-piece building system of glow in the dark poles and balls. Just add a blanket or sheet to create awesome dens! Includes 30 balls and 55 poles - 39 cms each.
£39.00
Mosaic Art 3D Child Playing with Mosaic Art 3D
Mosaic Art 3D
A well designed set of tools and pre-drilled colourful shapes with fixings to construct challenges from cards or let your imagination run wild! Amazing designs can be constructed in 3D – 181 piece STEM set.
£19.99
Big Robot DIY Workbench Close up of the Big Robot DIY Workbench
Big Robot DIY Workbench
Height adjustable wooden workbench with 3 magnetic wooden tools, a vice, plenty of storage space and 40+ pieces to assemble. Magnetic tool storage and blackboard plus 2 robots to build, plenty of tinkering to amuse younger children and develop an interest in DIY!
£85.00
Beano - Box of Tricks Contents Beano - Box of Tricks Box Front
Beano - Box of Tricks
Release your inner prankster and cause mayhem and mischief with this box of prank-tastic jokes to play on friends and family. Over 10 pranks for outrageous fun!
£12.99
Picnic Set in Yellow Basket Picnic Set in Yellow Basket Image 2
Picnic Set in Yellow Basket
Cute 19 piece pastel tin tea set in a fabric lined picnic basket.
£23.99
Post Office Post Office Card Machine
Post Office
A durable wooden post office set with everything you need to weigh and post parcels and letters, brilliant for role play. 20-piece set containing post box, till station, scales, parcels, letters and postcards, stickers, parcel sack and more.
£49.00
Maison Playhouse Maison Playhouse Back
Maison Playhouse
A gorgeous roomy fabric playhouse for your kids to enjoy, with printed design, windows and doors that roll open and plastic tube frame. Adult assembly required. Indoor use only.
£55.00
Tecno Jumbo Box Boys Playing with Tecno Jumbo
Tecno Jumbo
Unleash your child’s creativity with the 72-piece Techno Jumbo Constructor Set! Made of shatterproof plastic, it includes screws, bolts, wheels, and plates—no tools needed. Build cars, helicopters, cranes, and more while learning mechanics, logic, and coordination through play.
£29.00
Barista Café Shop Barista Café Shop 1
Barista Café Shop
An imaginative wooden tabletop café shop and counter with everything the budding barista needs for endless role play. Set includes a bean-to-cup coffee machine, food display area, cake stand, chalkboard tablet till and 17 accessories, including the essential loyalty card – just like the real thing!
£49.00
Super Smile Dental Clinic Set Contents Super Smile Dental Clinic Set for Children
Super Smile Dental Clinic Set
A fun and educational set for budding dentists including mouth with removeable pretend teeth, vibrating toothbrush, water flosser, dental mirror and syringe, interactive activity cards, storage case and so much more.
£29.00
Tools Suitcase Tools Suitcase Image 1
Tools Suitcase
A robust suitcase full of wooden tools, nuts, bolts and pre-drilled wood. This 19-piece set will inspire younger children to assemble, take apart and role-play DIY in a safe way before moving on to real tools!
£29.99
MagArt 64 pieces MagArt 64 pieces image 1
MagArt 64 pieces
Unlock your creativity with this mega MagArt set! With 64 colourful magnetic pieces in a variety of shapes and sizes to build unlimited shapes and designs. Contains 70 model ideas to get you started!
£45.00
Learn to Build - Robots Learn to Build - Robots image 1
Learn to Build - Robots
Incredible Plus-Plus building system with 275 colourful pieces to build freestyle or follow the guidebook for ideas galore!
£15.99
Learn to Build - Unicorns Learn to Build - Unicorns image 1
Learn to Build - Unicorns
Incredible Plus-Plus building system with 250 coloured pieces to build freestyle or follow the guidebook for ideas to build robots galore!
£15.99
Body Doodlers Face & Body Crayons Body Doodlers Face & Body Crayons image 1
Body Doodlers Face & Body Crayons
A set of 12 coloured crayons for doodling on the face and body.
£12.99
Tool Belt Tool Belt image 1
Tool Belt
Adjustable fabric tool belt with pouch and wooden play tools and accessories, 10 piece set, including screwdriver, spanner, hammer and saw.
£21.99
Dinosaur Projection Watch Pack Dinosaur Projection Watch in action
Dinosaur Projection Watch
A must for dinosaur enthusiasts! Very clever combination of digital watch with date and time plus a mini projector with focus dial 24 colour images to project. Batteries included.
£10.99
Dinosaur Play Set Image 2 Dinosaur Play Set Image 1
Dinosaur Play Set
Wooden Dinosaur Play Set for prehistoric adventures that encourages imagination and storytelling. The 21-piece set includes a two-storey habitat, recognisable dinosaurs, painted backdrop, trees and rocky terrain pieces to build a Jurassic world.
£29.00
Bonus Buys image
Bonus Buys
£99.00
Stacking Dinosaurs & Bag image 1 Stacking Dinosaurs & Bag image 2
Stacking Dinosaurs & Bag
Stack up the 8 dinosaurs and see how many you can stack before they tumble down. Painted wooden set with drawstring storage bag.
£16.99
My Kitten Handbag My Kitten Handbag image 1
My Kitten Handbag
Adorable fabric handbag with kitten face to keep the essentials in – lip balm, keys, coins and mobile phone, all in wood and great for role play.
£22.99
Garden Gears Building Set Garden Gears Building Set image 1
Garden Gears Building Set
Create beautiful moving gardens, with endless combinations that twist and turn. This 101 piece set works with all Gears, Gears, Gears building sets and is great for developing critical thinking and early STEM skills.
£32.00
Glowing Pattern Gears Glowing Pattern Gears image 1
Glowing Pattern Gears
Create a twisting, turning, glowing kaleidoscope powered by STEM skills! Part of the Gears! Gears! Gears range, children learn cause and effect and can test their early engineering skills. 58 pieces with glow in the dark stickers!
£27.00
Your Story of Little Red Riding Hood Your Story of Little Red Riding Hood image 1
Your Story of Little Red Riding Hood
Recreate the traditional tale of Red Riding Hood, with this wooden set of scenery and characters, printed leaflet and game, contained in a beautiful lidded plywood box.
£32.00
Ceramic Tea Set Ceramic Tea Set Packed in Case
Ceramic Tea Set
A pretty 11-piece ceramic tea set, decorated with a floral design in pink and gold, displayed in a delightfully illustrated suitcase by Moulin Roty.
£29.00
Fancy Pal Peek-a-Boo Horse Fancy Pal Peek-a-Boo Horse image 2
Fancy Pal Peek-a-Boo Horse
Cute and cuddly soft toy horse in a highly decorated fabric bag with applique pony.
£16.99
Marvellous Magic Show Marvellous Magic Show image 1
Marvellous Magic Show
Abracadabra, with this dazzling array of tricks and illusions, you will entertain your friends and family. Complete with props and instructions to complete 6 tricks!
£6.99
Large Orangutan Puppet image 1 Large Orangutan Puppet image 2
Large Orangutan Puppet

Large orangutan puppet cleverly designed to hug and drape around you.

£42.00
Building Brick Marble Run image 1 Building Brick Marble Run image 2
Building Brick Marble Run

Set of colourful and durable plastic building blocks that snap together to create awesome marble runs.  Colourful 128-piece set, including marbles.

£9.99
Parrot Puppet image 1 Parrot Puppet image 2
Parrot Puppet

Large striking macaw soft hand-puppet in bright, vivid colours with a moveable beak that squawks.

£25.00
Border Collie Puppet image 2 Border Collie Puppet image 1
Border Collie Puppet
A large, soft Border Collie puppy puppet with expressive features in the softest black and white fur fabric coat. With a hand puppet face so he can open and close his mouth.
£31.00
Cockapoo Puppet image 1 Cockapoo Puppet image 2
Cockapoo Puppet
A delightful, large Cockapoo hand puppet with a very cuddly, biscuit coloured coat, with a hand puppet operated face so he can open and close his mouth.
£31.00
Fancy Pal Bunny Bag image 1 Fancy Pal Bunny Bag image 2
Fancy Pal Bunny Bag

The sweetest little bunny in a richly decorated fabric bag with bunny applique.

£15.99
Fancy Pal Peek-a-Boo Labrador image 1 Fancy Pal Peek-a-Boo Labrador image 2
Fancy Pal Peek-a-Boo Labrador

Soft and cuddly puppy in a richly decorated fabric bag with puppy applique.

£15.99
Fancy Pal Pug Bag Fancy Pal Pug and Bag
Fancy Pal Pug Bag
A cute and cuddly pug puppy in a sparkly pink bag with applique puppy decoration.
£15.99
Fancy Pal Princess Puppy and Bag Fancy Pal Princess Puppy
Fancy Pal Princess Puppy
A sweet little puppy with soft white fur and shining tiara, nestled into a glittering blue bag with applique decoration.
£15.99
Fancy Pal Poodle Puppy Bag image 1 Fancy Pal Poodle Puppy Bag image 2
Fancy Pal Poodle Puppy Bag

Cuddly and cute white poodle in a beautifully decorated fabric bag.

£15.99
Fancy Pal Scottie Dog image 1 Fancy Pal Scottie Dog image 2
Fancy Pal Scottie Dog

Soft and cuddly Scottie Dog in a bright red tartan bag to carry everywhere you go.

£15.99
Fancy Pal Unicorn Bag image
Fancy Pal Unicorn Bag

Soft and cuddly white unicorn in a pretty pink bag.

£15.99
Okideoke Microphone image 1 Okideoke Microphone image 2
Okideoke Microphone

Handheld microphone with pre-recorded tunes to sing to, record and playback, 3 x AAA batteries included

£19.99
Rocket Ship image 1 Rocket Ship image 2
Rocket Ship

An impressive wooden play rocket with 12 different themed rooms including operations room, lab and bedroom.  The fantastic 51 piece set also has two astronauts, a space buggy, pieces to build an exploration camp and lots of essential equipment for hours of enjoyment.

£95.00

 Imaginative Play for Every Adventure

Pretend play gives children the freedom to turn everyday moments into their own adventures. Our collection is packed with toys that encourage imagination, storytelling and role play, whether they’re hosting a tea party, caring for a poorly pet, putting on a show or becoming a fairy for the day.

Choose a Pretend Play Toy They’ll Love

Think about the kind of play your child naturally enjoys. Budding hairdressers can practise with a wooden hairdresser and barber kit, while dressing-up fans can transform themselves with a sparkling fairy costume. For children who love performing, a magic set, theatre or puppet can inspire them to create their own stories and shows.

Pretend play is great fun to enjoy alone or with friends and helps children explore ideas, conversations and everyday situations through their imagination. Browse our collection and see where their next adventure takes them.

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