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Pretend play is where children use their imaginations and embrace their creativity. Our range of toys, costumes and games are perfect for children’s imaginative role play and provide hours of fun for all.

Role Play Toys for Children

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Excalibur Castle Bundle

Special offer! Buy our majestic Excalibur Castle Package - Excalibur Castle (90196) and Knights (179005) and save £6.00!

£82.00
Out of stock

Robot Construction

Robot Construction set with 17 colourful wooden pieces to mix and match to create 3 different robots.

£23.00

Mechanics Laboratory - Vehicles

Discover the secrets of mechanics, experiment with levers, cogs and pulleys and assemble different models with increasing difficulty levels.

£24.99

Mini Mechanic Kit In a Tin

A traditional metal construction kit for building three different models, a plane, helicopter or vehicle, complete with instructions and tools, supplied in a gift tin.

£10.99

Fancy Pal Penguin Bag

Cute and cuddly soft blue penguin chick in a richly decorated fabric bag.

£11.99

Convertible - Dinosaur

A brilliant book and playmat set that converts to a 3D dinosaur for roarsome fun!

£14.99

Face Paints - Nature

Set of 6 face paints that meet cosmetic standards.

£6.99

Street Magic

Perform super cool, streetwise tricks to amaze your friends and fascinate your family!

£27.00

Tree House Engineering & Design

Children will love building this brilliant tree-house set over and over again developing critical thinking and problem solving skills with this fantastic STEM engineering set.

£15.99

Robot in a Can - Yellow

Awesome remote controlled yellow mini robot in a can and the base of the can doubles as the remote control to move him backwards and forwards!  

£9.99

Design & Drill Stem Garden

Build your garden and watch it bloom!  Such a clever idea – design you garden by planting stems, drilling the petals on top and watching them grow before your eyes

£27.00

Country Play Kitchen - Pink

Superb quality large wooden country style kitchen with loads of interactive features.

£132.00

Vanity Bag

A soft padded vanity bag with a wooden beauty kit.

£23.00

Magnetic Racer

Push or pull the Magnetic Racer with the Mini Mighty Magnet.  It works through table tops too!

£4.99

Make a Dinosaur - T-Rex

Clever modelling set, build a wooden skeleton and add the air-drying modelling clay to create a realistic T-Rex.

£14.99

Red Riding Hood Hand & Finger Puppet Set

Red Riding Hood hand puppet with 3 finger puppets.

£21.99

Snow White & Seven Dwarves Puppet Set

Snow White hand puppet with 7 dwarf finger puppets.

£21.99

Gingerbread Man Hand & Finger Puppet Set

A Gingerbread Man hand puppet with four cute finger puppets.

£21.99

Construction Equipment -NEW

Essential kit for busy builders – tools and accessories for any toy building site.

£21.99

Face Paintoos - Party Pack

Twenty animal themed face tattoos that are easy to apply and wipe off with great results every time!  Perfect for parties, dressing up and role play.

£21.99

Magneti'book - Crazy Faces (boys)

Create crazy boys faces using magnetic features and accessories on a magnetic scene by copying the enclosed cards or inventing your own.

£17.99

Buddy Builders

There’s so much to do with this 32 piece set of colourful people, you can build, stack, colour or shape match and count and they all stack neatly away in big lidded pot!

£17.99

Shark 3D Mask Card Craft

Create a 3-D card dressing up mask by bending and slotting together pre-cut card pieces to make a shark mask. 

£5.99

Magnetic Dress Up Pets

Two cute magnetic wooden dogs to be dressed in 7 mix and match outfits (including a ballet dancer and bee – so cute!) with fold out scene and stand.

£16.99

Farm Tour

A set of chunky cards to create a farm with a grassy path to travel around, 6 farm building cards and 6 wooden figures.

£16.50

Wooden Make Up Set

Twelve piece wooden pretend play make-up set, including pink padded zippered case.

£19.99

Little Shop

A gorgeous little wooden 15-piece shop set with plenty of accessories to play shops for hours!  The fold up shop contains: parasol, counter with scales and till,  an ice cream cart, shop keeper and more!

£30.00

Magneti'book - Crazy Faces (girls)

Create crazy girls faces using magnetic features and accessories on a magnetic scene by copying the enclosed cards or inventing your own.

£17.99

Rainbow Fairy Tin Tea Set

A very pretty 10 piece tin teaset and case, with an enchanting pattern of rainbows and unicorns.

£18.99

Roly the Laughing Dog

Everybody loves Roly!  The loveable shaggy dog rolls over and laughs while his mouth opens and closes – hilarious fun and giggles.  

£18.99

Face Paints - Metallic

Set of 6 face paints that meet cosmetic standards.

£6.99

Make-Up Kit

Practice the skills of a make-up artist and paint fabulous faces and nails using this exciting make-up set.

£5.99

Cleaning Set

A 6-piece wooden cleaning set for little ones with storage stand.  Incudes: brush, duster, mop, dustpan and brush all with wooden handles for hours of role play, keeping the home spick ‘n’ span!

£32.00

Rabbits School Play Set

Cute wooden school playset with 8 little rabbits eager to learn, 1 teacher, four benches and a blackboard.

£25.00

Deluxe London Bus

All aboard for Trafalgar Square!  Stunning wooden London double decker bus in traditional red livery with peg people driver, conductor and 14 passengers.  Top removes for easy access to both floors.

A handmade, Fair Trade product, made in Sri Lanka from sustainable rubberwood.

£59.00

Fun Bricks 100 pieces

The perfect building block for younger children – simple to push together and disconnect with the pliable, tactile and durable brush like connections. 100 assorted pieces in bright colours.

£18.99

Mosaic Art 3D

A fun way to create 2D & 3D designs

£21.99

Make a Dinosaur - Stegosaurus

Clever modelling set, build a wooden skeleton and add the air-drying modelling clay to create a realistic Stegosaurus.

£14.99

Flowers Tattoos

Dermatologically tested children’s tattoo set.

£3.99

Tamera Riding Doll

Our Generation Deluxe Collection Tamera and “A Summer of Riding”.  An 18” doll with soft body, poseable limbs and long blonde hair, chapter book and accessories set.

£55.00

Onesies Funzies

An Our Generation doll accessory set, for dolls of 46 cms.  A fun bedtime onesie and breakfast cereal accessories.

£17.99

Lottie Doll - Autumn Leaves

Lottie doll with blonde hair and a lovely winter outfit to wrap up warm. 

£19.99

Lottie Doll- Be Kind

The "Be Kind" Lottie doll wears a modern, relaxed outfit and encourages kindness.

£19.99

Lottie Doll - Ballet Class

Ready for practice at the barre, a ballerina doll in ballet practice outfit.

£19.99

Elsie Magnetic Dress Up

A wooden doll figure with stand to dress with 7 fun magnetic outfits.

£16.99

12 in 1 Solar Hydraulic Construction Kit

The 12 in 1 Solar Hydraulic Robot can be transformed into 12 different mechanical animals or machine robots using this 230-piece kit!

£23.00

Fairy Light Garden

An enchanting fairy garden playset, to create a beautiful home for fairies and their little friends and grow their garden to play in.  

£30.00

UFO Colour Changing Flyer

An incredible hovering, colour changing, indoor UFO.  The UFO illuminates with bright flashing LEDs, creating awesome light effects, perfect for day or night flight. 

£9.99

Role playing toys for children

Children love to pretend. Pretend play is great fun for all children and essential for their development. Whether they are dressing up, playing with puppets or pretend food, playing shop, or imagining they are a fairy, princess or pirate, the fun never ends when children are pretending! Let their imaginations go wild with our wide range of role play toys for children.