When I Grow Up

Whether you are looking for a dressing up costume for a party or the perfect fun gift for your child, our role play toys, outfits and games are perfect to provide hours of fun for your children.

Gorgeous creative kit to decorate 10 satin headbands with lots of pretty accessories.

£17.99

Make cool plaited headbands, decorated with flowers and beads with this simple, no-sew kit.  Fun to make and wear, a great activity for sleepovers, parties and festivals.

£11.99

Enthusiastic young magicians will be enthralled by this awesome magic set!  With full instructions and over 40 props to help you perform 35 tricks, you’ll be in the Magic Circle in no time!

£30.00

Classic Magic for beginners, all in a dramatic opening stage box with 10 amazing tricks to perform.

£52.00

Perform 12 magnificent magic tricks to amaze your friends and family with this brilliant set.

£12.99

Mini magicians will wow audiences with this bag of tricks, they will look the part too as it contains a hat and cloak!  The 19-piece toy magic set contains a wooden wand, cups, felt rabbit, plastic counters and 4 handkerchiefs and pack of playing cards.

£29.00

An extensive collection of magic props to help you learn an astonishing 150 tricks and illusions to delight and entertain your friends.

£37.00
A wooden pretend play doll stroller with fabric seat and parcel shelf. Super quality with non-slip wheels and sturdy but simple design.
£47.00

Wooden barber set in suitcase style bag, containing shaving foam and brush, razor, trimmer, scissors, comb, perfume bottle and towel for the best groomed toys around.

£27.00

Builder dress up set. For budding builders, featuring – tabard, safety goggles and ID badge with wooden tools

£29.00
Dress up set with magnetic wooden princess doll, 6 regal outfits (from 50 mix and match magnetic outfit pieces) and reversible fold out scene.
£18.99
Out of stock
Ten pieces of wooden hairdressing and barbering kit to inspire your child’s imagination through role play. This beautifully crafted wooden set contains wooden hairdryer, clippers, scissors and comb, with sprays and wax for endless enjoyment. Complete with cotton storage bag.
£34.00

Mi Mic, Incredible value, karaoke microphone and speaker.  

£19.99
Everything you need to keep your smile bright with realistic dentist care essentials. The perfect way to practice good dental care on pretend teeth. 25 piece set with many ways to play.
£34.99
Simply pop these glasses on and you’re disguised! With bushy eyebrows, large nose and moustache all attached to the glasses nobody will recognise you!
£5.99
A stunning sparkling flower fairy outfit in a rainbow of colours, with tutu, wings and flower garland.
£19.99
A non-toxic, peelable water-based nail varnish set with 3 pots of varnish, temporary nail tattoos, stick-on gems and emery board.
£8.99
Everything you need in a fairy wand. Fabric covered wand, tipped with a sparkling star, trimmed with ribbon streamers and sparkling net.
£3.99
Take your favourite doll to the hair salon for the ultimate pamper session. 22-piece wooden set including hair salon stand with quality wooden accessories to clip, trim, colour and straighten in pretend play. Also includes a magnetic hair style guide and fold out hair magazine. Requires adult assembly.
£75.00
Over 80 magic tricks for aspiring magicians to learn at home, with lots of props and full instructions.
£16.99
Always look your best with this cute wooden vanity set, in a useful case. The set contains wooden brush, mirror, pretend make-up, bracelet and hair accessories.
£29.00
Everything you need to become a top-secret special agent with secret message kit, rearview spy glasses, fingerprint kit, invisible pen, disguise and more!
£15.99
It’s a book that converts into a 3D ice-cream shop, with press out and slot in ice creams, spotting activities and imaginative fun.
£13.99
Unleash your child’s creativity with our 66-piece magnetic dress-up set. The mix and match clothing pieces create endless stylish outfits for the two wooden models.
£21.99

Bright yellow toy safety helmet for children and budding builders!

£8.00

Fire fighter dress-up set comprising jacket, fire extinguisher, wooden walkie-talkie radio and loud-hailer.

£29.00

Bright red Fire Chief helmet for children.

£8.00

Gardening Tool Set for children, with everything needed to help in the garden, or pretend play.  A wooden caddy containing 3 x wooden handled garden tools and gardening accessory set, including gardening gloves.

 

Personalise this item with any name or message up to 38 characters for an additional £8.00.

 

If adding personalisation allow 10 days for delivery. See our Terms & Conditions for personalised items.

£29.00
A stunning wooden pirate ship in painted and natural wood with exciting features for make-believe adventures on the high seas, with fabric sails and 3 wooden characters.
£47.00

Little "Black Beards" will love this great Pirate dressing up set including eye patch and sword, from Melissa & Doug!

£39.00

Robust tin kaleidoscope with pirate themed illustrations.

£11.99

Two sheets of dermatologically tested children’s tattoos.

£3.99

Is it a book? Is it a 3D pirate ship? Is it a playmat? Fantastic - it's all three! This sturdy book easily converts into a pirate ship and a playmat for hours of play.

£13.99

Police dress up set with tabard, adjustable cap and ID badge, with wooden walkie talkie, torch, hand-cuffs and notepad.  Very arresting!

£29.00

Shh, can you keep a secret? Exciting Spy Science Secret Message Kit with ideas and equipment to communicate and decipher secret messages!

£12.99

Rearview Spy Glasses, ingeniously designed with mirrored outer inserts so you can spy on people without them knowing!

£3.99

Calling all Amateur Sleuths! Collect and record your suspects fingerprints!!

£7.99

Play anywhere!  A pair of drumsticks, tap any surface to make a sound, with drum, snare and cymbal sounds, background melody music, built in speakers and light up tips.  

£11.99

Vibrant coloured hair chalks for cool and funky temporary hair effects.

£11.99

Dermatologically tested children’s tattoo set.

£3.99

Create fantastic, glow in the dark nail art that paints on and peels off, complete with stickers!

£14.99

Create a sleep mask, pillow spray, reed diffuser and scented lava bead jewellery from this comprehensive kit, using calming fragrances.  The activity book included promotes wellness and positivity.

£14.99

Our Generation Perfect Score Deluxe Outfit, dress up your favourite Our Generation Doll, or other 46 cm doll

£23.99

Dressing gown and pyjama set with slippers.

£23.99

Our Generation Arlee Doll with soft body, poseable limbs and long light auburn hair.

£39.00

Soft and cuddly puppy in a richly decorated fabric bag with puppy applique.

£15.99
Toy Post Office with lots of forms, working scales, stamps, envelopes and things you might find in a real post office, great fun!
£15.99

Simple mix and match wooden puzzle of a bear family and their clothes.

 

Personalise this item with any name up to 11 letters (including 's) and optional second line of text up to 11 characters for an additional £8.00.  If adding personalisation allow 10 days for delivery. See our Terms & Conditions for personalised items.

£14.99

Handheld microphone with pre-recorded tunes to sing to, record and playback, 3 x AAA batteries included

£18.99

A very pretty 10 piece tin teaset and case, with an enchanting pattern of rainbows and unicorns.

£21.99

Fantastic value painted wooden construction toys, sold together as a set with a huge saving of £25! 

This brilliant Construction Site Bundle contains Crane, Digger, Tipper Truck, Construction Workers  & Front End Loader, everything you need for your very own building site!

 

 

£159.00

Is it a book? Is it a playmat? Is it a 3D police car?  Brilliant - it's all three!  A sturdy book that converts into a police car and a playmat for hours of play.

£13.99

Is it a book?  Is it a 3D racing car?  Is it a playmat?  Brilliant – it’s all three!  A sturdy book that easily converts into a racing car or a playmat for hours of play.

£13.99

A set of 50+ dinosaur themed tattoos.

£3.99

Mi Mic, Incredible value, karaoke microphone and speaker.  

£19.99

Mi Mic - Incredible value, karaoke microphone and  Bluetooth speaker

 

£19.99

Tiger wooden mini stilts with rope handles.

£13.99

Crocodile wooden mini stilts with rope handles.

£13.99

Giraffe wooden mini stilts with rope handles.

£13.99

A delightful fold-up fairy house with 6 rooms, 18 wooden play pieces, and carry handle, all beautifully detailed with rainbows, fairies and more!

£39.00

When I Grow Up

Pretend Play & Role Playing Toys for Children

When I grow up I want to be a ...... Encourage their imagination with a selection of themed toys and gifts.  If they want to be a spaceman, doctor, a pirate, a spy or a princess we can help!  Children love dressing up and role-play and it's an essential part of learning, so if they want to be a firefighter they might also like a Convertible Fire Engine or a fashion designer will love our fashion sketch books.  We have grouped together any themed items to give you a selection to choose from.

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- Next Day Delivery*: £6.99 (order by 3pm)

* Mainland UK, excluding Highlands & Islands.

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