A lovingly crafted soft toy is a timeless gift, all of our soft toys are made from incredibly soft fabrics to help soothe a newborn baby. Explore our collection and choose from bestselling brands such as Jellycat.
Exceptionally soft and perfect for new born babies, this gorgeous bunny blanket soother is in pale blush with floral ear trim.
Adorable silver-grey bunny lovingly made in the softest plush fabric by Jellycat.
A fold out padded fabric book, with black and white images and lots of textures, materials and sounds. Includes Velcro buggy loop.
Supremely soft fox activity toy with teether, mirror and vibrating tail with useful Velcro fastener to attach to buggies & car seats.
Super soft shape sorter toy for little ones, shaped like a mouse, in colourful plush with safe embroidered features. Includes crunchy-crinkly ears, a soft rattle, four squashy shapes to sort and a mirrored flap at the base to remove the shapes.
The bee squeakaboo is a brightly striped, soft, squeaking and jingling tactile toy for babies.
Traditional rag doll with strawberry blonde woollen hair and removeable clothes.
Children love to build towers and knock them down and babies will love this soft, safe set of 6 foam filled cans with bright and engaging images and a soft foam jingle ball. Supplied in a reusable travel bag. Machine washable.
A gorgeous, soft bodied Highland cow pull along toy that can be removed from the wooden axle/wheels for a cuddle. Hubert has an expressive embroidered face and the softest shaggy coat.
Supremely soft and very handsome, Dexter the dog is a pull-along toy that can be removed from the axle/wheels for a proper cuddle. Dexter has a happy face and will make a loyal and lovable companion.
Freddie Firefly rattle is a lovely award winning developmental toy, from La Maze, with jingly soft velour body and lots of exciting things for baby to discover.
Traditional ragdoll with light brown woollen hair and removeable clothes.
Delightful soft toy dragon, with different clothes fastenings to help teach little ones how to dress and fasten their own clothes. Perfect for little hands!
Peek-a-boo! Soft furry hideaway bunny hand puppet is hiding in a lettuce with 3 mini beast friends! A fun rabbit soft toy for you to play with your baby.
A jolly indoor bowling game from Galt with 6 vivid animal skittles and a soft rainbow jingle ball.
Stimulating soft cloth book with crinkly pages and 8 exciting differently textured tails peeping out!
"Boing Boing!" This soft, squidgy ball makes a glorious "boinging" noise to little one's great delight!
Soft, squidgy ball with animal pictures and glorious reverberating boing sound!
Soft, safe huggable first doll in stimulating bold colours and patterns.
Our adorable soft toys are guaranteed to become your little one’s new best friend. Choose from insanely soft soothers, colourful rattles, and cosy comfort blankets.
All of our stuffed and plush toys are exceptionally soft and include delightful designs. You will find popular Jellycat stuffed animals that make for the perfect gift for newborn babies. We are confident that you’ll find the ideal soft toy in our collection that will play a key role in their growth and development.
Choose from a variety of sizes, whether you opt for a furry friend or a traditional ragdoll. Let them cuddle with an animal-shaped toy that will stay with them for years to come and become a meaningful part of their lives.
For more adorable baby toys and accessories, explore our main collection and discover a large range of squeaking and rattling toys, stacking toys, and wooden toys for babies and toddlers. With so much to choose from, you’re sure to find something perfect.